Building emails that look sharp, load fast, and actually perform.
I’m Vic — an email developer and team lead with 10+ years of experience creating responsive, dynamic, and highly personalized campaigns for major brands. I blend clean code, smart QA, and sharp marketing instincts to make email feel a lot less ordinary.
Team Lead Email Developer
Conversion Digital · Toronto
Responsive, cross-platform email development for diverse devices and clients.
Advanced personalization with AMPscript and experience across multiple ESPs.
Accessibility, compliance, rendering QA, and polished send-readiness.
Performance-minded coding with image optimization and faster load behavior.
Interactive email features including Gmail Annotations and Gmail Summary.
Data-informed iteration based on campaign engagement and performance signals.
Brands I’ve coded campaigns and newsletters for.
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A decade-plus of making email behave.
Team Lead Email Developer
- Lead email campaign development in a fast-moving agency environment.
- Built responsive and dynamic email templates using HTML, CSS, and AMPscript.
- Supported brands including Heart and Stroke Foundation, MLSE, Cineplex, LCBO, Pizza Pizza, Scotiabank, Kobo, GoodFood, Nestlé, and SiriusXM.
- Worked in Salesforce Marketing Cloud to improve sales and engagement through targeted content delivery.
- Used Litmus and Email on Acid for deep testing and rendering QA across devices.
- Implemented Gmail Annotations and Litmus Personalize to help lift opens and click rates.
Manager, Email Marketing and Technology
- Managed a team of three developers while shipping personalized responsive campaigns.
- Supported clients including The Body Shop, Loblaw Digital, Scene, and Scotiabank.
- Advised clients on effective platform usage across Salesforce Marketing Cloud, Eloqua, Mailchimp, Responsys, and other ESPs.
Senior Email Marketing Developer
- Developed highly segmented email campaigns for Visa, CIBC, BMO, RBC, TD Bank, Unilever, and Rogers.
- Built responsive newsletters that rendered cleanly across Gmail, Yahoo, Outlook, and mobile clients.
- Handled QA in Litmus and used version control workflows to support collaboration.
Chair of Program Advisory Committee
- Contributed industry perspective and program guidance within post-secondary education.
The stack behind the send button.
Credibility, neatly packed.
- A+ Certification, CompTIA (2009)
- Google Ads Certification
Deep email craft, calm leadership, and the kind of QA obsession that saves launches.
Trusted by peers, leads, and collaborators.
Let’s make the next send look ridiculously good.
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